
- Carrington J. Lei
At the pubescent age of sixteen, DeAndre Ramone Way was already living out his youth on a global stage with a level of success that many in the rap game almost as long as he’s been on earth, could only dream of achieving.
With a hit record, more money than he can count, a history making single with over three-million downloads and, a dance craze that had everyone from five year old hip hop wannabe’s to seventy year old suburban grandmothers doing the “Crank That” Soulja Boy dance via an accompanying You tube instructional video that has had over thirty-eight million hits to date - Soulja Boy is living the life that dreams are made of.
Unfortunately, along with the abundance of positive things that come with sudden fame and fortune, also comes an equal amount of negativity and, Soulja Boy certainly isn’t without his share of controversy. Initially, there was the surprising “revelation” that the Crank That song, adored by just as many soccer moms as it is by certified hip hop heads - had some shocking sexual overtones, and then there was that much publicized beef with veteran rapper/actor Ice-T and, most recently, a statement suggesting that he was “thankful” to slave masters for bringing black people to America because without them, he’d still be in Africa without access to his “blinging” lifestyle.
I recently had a chance to chat with Soulja Boy about the upcoming release of his new album, the beef with Ice-T and, whether he is truly thankful for slavery, and I walked away with a newfound respect for a young man who appeared much wiser than his eighteen years.
CARRINGTON: Soulja! What’s up, kid? You’re 18 now; did you take part in the election this year?
SOULJA BOY: Yeah, man. If you go to You Tube and check my page, there’s a video of me at the polls. I’m excited because it was my first time voting, and the person I voted for won so, it was a historical moment.
CARRINGTON: You’re from a different generation than I am and, I guess I’m an eternal optimist, and possibly a bit naïve because there was never a doubt in my mind that I’d see an African American president in my lifetime - were you surprised when Barack Obama won?
SOULJA BOY: I kinda knew that he was gonna win. But, even though he has won, I still can’t believe it. I’m glad that it happened, but it takes a lot to actually stomach it - it’s serious.
CARRINGTON: You started your career so early - did you get a chance to experience your senior year? The prom, graduation…?
SOULJA BOY: When all that stuff was going on, I was on the road promoting my album. I was pursuing my music career, so I didn’t get to enjoy none of that.
CARRINGTON: But you graduated, right?
SOULJA BOY: Oh yeah, I graduated. I just didn’t get to go to the prom or any of that stuff.
CARRINGTON: Based upon your You Tube videos, I can tell that you like to laugh and you’re hilarious to me. So, I just know that when you were in school, you were the kid who was always in the principal’s office.
SOULJA BOY: (Laughs) Hell yeah! I was the class clown. I was always in trouble. I was popular and everybody knew who I was so, I was that dude.
CARRINGTON: You’ve got a lot of things coming up - a shoe line, a clothing line, new music and an animated series - do you consider yourself a mini-mogul?
SOULJA BOY: I consider myself someone who’s pursuing all of his goals. I look at myself as a person who just does absolutely what I want. I don’t let nobody tell me what to do, period! I’ve got the Soulja Boy Tell Em official shoe that’ll be in every Finish Line across America on November 20th, the Soulja Boy cartoon in late November, the Soulja Boy Tell Em Xbox 360 game coming in 2009, and I’ve got my brand new album, iSouljaBoyTellEm coming in December!
CARRINGTON: Daaaaaaamn! Loan me $20, loan me $20!
SOULJA Boy: (Laughs) Naw, naw!
CARRINGTON: With the clothing line, the shoes and all of that stuff, did you play a role in the design?
SOULJA BOY: Yeah, man. When it came down to the base format of the shoe, I was thinking, “What would everybody else wear? What would I wear, what would my homeboys wear?” I just went in with that format and I came out with a good design.
CARRINGTON: What about the animation series, what role did you play in the development of that?
SOULJA BOY: You know, at first I wanted to do a TV show, but a TV show would have been too time consuming - I wouldn’t be able to tour and promote my album properly. So, basically I just sat down and thought of how I could do a cartoon that would be entertaining and funny at the same time.
CARRINGTON: That was pretty smart business. Who do you look to as a model for where you want to go in your career?
SOULJA BOY: I look at 50 Cent, man. Most of the things that I want to do in my career - he’s doing, or he’s already done it so, I look at him as inspiration to finish my goals before I get out of the industry.
CARRINGTON: Like I said before, I love your You Tube videos because they’re hilarious to me and, even though you joke around a lot, behind all of that, I can tell that you have a lot to say. Do people have a warped perception of who you are? SOULJA BOY: Yeah, man. I think people’s initial perception of me is of some kid who had a hit song and is just out there, but I’m living my dream right now, man. I do have a lot to say, but before I get out of the game, people will realize what I stand for at the end.
CARRINGTON: I don’t know if your handlers will let you touch on this or not, but all I can do is ask - Did it hurt your feelings as much as it looked like it did on the You Tube videos when someone like Ice-T made those comments about you?
SOULJA BOY: Maaaaan, fuck Ice-T! (Laughter)
CARRINGTON: (Laughter) OK, but for real. It looked like you were more disappointed in him, than he was in you.
SOULJA BOY: Basically, he made comments on me and my music and I made a You Tube video and replied back to him and that was it. I’ve never had a conversation with Ice-T. I’ve never even met Ice-T, it is what it is.
CARRINGTON: See, I’m from a different age group and most of my friends are as well but, when we looked at the two videos - the general consensus was that you were funny as hell, but you also made a lot of sense, which left him looking immature at the end of it all. Was he someone you looked up to prior to that drama or was he already an actor by the time you started paying attention rap music?
SOULJA BOY: I mean, I knew who Ice-T was, I’d seen him in the “Colors” movie, but I never really listened to his music, he was irrelevant to me. I was like, “Who is this dude comin’ out of his mouth like that towards me?” and that was it, it wasn’t really that important to me.
CARRINGTON: If you had a chance to talk to him, would you?
SOULJA BOY: No, not really. I don’t have nothin’ to say. Anything that I had to say to him, I’ve already said.
CARRINGTON: Some people believe that there is a difference in rap music and hip hop - is there a difference to you?
SOULJA BOY: What do you mean?
CARRINGTON: Well, I had this conversation with Robin Thicke and he suggested that hip hop, R&B and rap were all in one big, happy family, but I think that there is a difference. I think that what you and 50 Cent do is rap, but what Nas and KRS One do is hip hop.
SOULJA BOY: Wow! OK, that makes a lot of sense. Yeah, I believe that because when Nas says stuff like, “Hip hop is dead”, he can’t be talking about what I’m talking about because I just went platinum so, what I’m doing can’t be dead. So, yeah, it is a difference - that makes a lot of sense to me now that you say it like that. If you label it like that, I can believe that because I don’t speak on none of the stuff that he speaks on.
CARRINGTON: Do you have to watch your back now that you’re a celebrity and you have money? How do you determine who’s genuine and who’s looking to get something out of you?
SOULJA BOY: That always comes with money, power and respect. People always try to get what you’ve got or try to double cross you. It’s sad, but that’s just how it is. That’s life period.
CARRINGTON: So, can you talk about the whole issue with Q?
SOULJA BOY: Yeah, I can touch on it a little bit. Basically, I had a dude in my camp that was two-faced. He stole $45,000 from me, I caught him and I basically banded him from my clique and let him know that he couldn’t be around me no more, and it is what it is.
I’ve learned from my mistakes from having him around me and my entourage and having him in my day to day business. It’s messed up that it had to happen that way, but I’m glad that I learned from it at an early age, rather then for me to end up being 22 and realizing that he’s been stealing from me my whole career.
CARRINGTON: I was actually impressed that you actually found out and you handled it so swiftly, like you said - as opposed to finding out ten years from now when you don’t have a dollar and everybody around you is filthy rich. So, who are your friends now? Are they guys you grew up with, that you know you can trust at this point?
SOULJA BOY: Yep. That was the only person who was in my entourage who was the newest person in my group. People around me like Arab, I’ve known since like middle school - so, those are the people I keep around me. My family, my brothers and sisters, those are the people I surround myself with.
CARRINGTON: With some of the comments that you’ve made to certain media outlets being taken out of context, do you regret not stopping to give more thought to your responses to some of the questions that people ask you? As a celebrity, do you realize how powerful your words can be?
SOULJA BOY: Yeah, man. At first I just looked at it as me just having fun. I used to wonder, “Why do people want to do interviews with me? I’m just Soulja Boy, I’m just living my life.”, but at the end of the day, people want to know what I have to say. I finally realized that recently with a statement that I made that got taken out of context and I really sat down and thought to myself - “There’s a reason I’m doing thirty interviews a day - people really want to know what I have to say, hate me or love me.” So, now I just think about what I say more and I take time to answer questions to my fullest potential.
CARRINGTON: Would you like to clear up the whole “slavery” comment controversy?
SOULJA BOY: Basically, the interviewer I was doing it (the interview) with, I didn’t want to do it anyway because I’d seen his work before. I saw what he did to Bow Wow and Omarion by asking them all of those messed up questions and I didn’t take it seriously at all. The first question he asked me was, “How do you want to die?”
CARRINGTON: What?
SOULJA BOY: Right. I was like, “Whoa!” So, I thought dude was joking and I didn’t take him seriously at all. So, afterwards I was joking with him - and it was after the interview happened, and I got to the crib and I got all of these email blast and I was like, “Whoa!”
I found out that it was a set-up. It was a set-up to try to damage my image and it’s messed up that its black people doing that to each other. Barack Obama just won the election and we have black people trying to damage other blacks. I could see if it was someone who deserved it, but I’m just an 18 year old kid and I’m out here living my dream and I’ve got this grown man trying to damage my career by taking something that I said as a joke out of context and trying to hurt me as a person. That really got to me for a second. It’s messed up that it happened that way, but I learned a lot from the situation.
CARRINGTON: Lesson learned? Have you learned that being a celebrity means that your response to almost every question has to be calculated or it can be taken out of context - even when you’re joking?
SOULJA BOY: Definitely learned that.
CARRINGTON: Do you read the blogs?
SOULJA BOY: I get email blast from different news alerts that have my name in it, but I don’t actually go to the websites - I get the headlines in an email.
CARRINGTON: Does it bother you when people say negative things that you can’t necessarily respond to? There are Journalist out there who live for an opportunity to do what this guy did and people tend to read that stuff and form opinions about you as a person - does it bother you when you’re not able to respond when people have a perception of who you are based upon something somebody made up? I mean, I could totally twist your words around and make a name for myself - how does that feel?
SOULJA BOY: Basically man, I just live life and keep it moving. It doesn’t really bother me as much as it makes me wonder why people sit around and speak on me all day, every day. Basically, that’s just life, period. You can’t stop people from having opinions about you, and you can’t let everybody know who you are.
Everybody is not going to know Soulja Boy, or like Soulja Boy so, when I see comments like that, I just keep it moving.
CARRINGTON: Does all the excess drama that comes with celebrity ever make you want to stop and just be a regular kid, go to college, enjoy life?
SOULJA BOY: Never. I’d never change my life for nothing. I’ve got over seven figures, I’m living my dream, everything that I possibly wanted when I was a little kid - I got it. So, I would never change for nothin’ or nobody, I don’t care how bad it gets and I don’t care what they say about me, I’m gonna do what I do. I love my life - period!
CARRINGTON: Musically, what can we expect from the new CD?
SOULJA BOY: I worked with a lot of different producers and artist on this album. You can see the growth in me as an artist on this album. I think it’ll shock a lot of people, I know my fans are gonna love it - even the haters will love it.
CARRINGTON: Who did you work with on the album?
SOULJA BOY: I worked with a lot of people from Arab, Polow Da Don, T.I., Sean Kingston, Gucci Maine, Bow Wow. Basically, I keep my ear to the streets and I listen to different artist and producers and I try to produce good music for my fans.
CARRINGTON: Alright, Soulja, I appreciate you man. When is the album coming out?
SOULJA BOY: Brand new album, iSouljaBoyTellEm in stores December 16th.
CARRRINGTON: That’s a pretty big day - there are a lot of people coming out on the 16th.
SOULJA BOY: Yep, yep.
CARRINGTON: What’s your next single?
SOULJA BOY: Brand new single is called, “Yamaha Mama” featuring Sean Kingston, y’all be on the lookout for the music video and log on to my website, http://www.souljaboytellem.com/ for all new information on the clothes, shoes, video game - everything.
CARRINGTON: Alright, man. You take it easy - we’ll be looking out.
SOULJA BOY: Take it easy, Carrington.
Soulja Boy Tell’em
iSouljaBoyTellem - In Stores December 16th
Collipark Music/Interscope
http://www.souljaboytellem.com/ www.myspace.com/souljaboytellem